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10+ Useful WordPress Plugins to Grow Your Email List

Grow Your Email List “In case you are trying to develop your small business, then constructing an efficient e-mail listing must be your high precedence.” – That is the recommendation I obtained a number of years in the past, once I first began running a blog. And it’s nonetheless helpful to this present day.

A lot of you might already perceive why it’s a helpful recommendation. When you might have a rising listing of trusted subscribers, it’s simpler to drive visitors and get extra social shares to your newest weblog posts. Not solely that, you too can make a superb cash by sending particular provides to your listing.

On this article, I’m going to share among the finest free and premium listing constructing plugins for WordPress that may allow you to generate extra subscribers with much less visitors. I’ve additionally included a pair free plugins within the listing, for many who are simply getting began with running a blog or don’t have more money to spend.

10+ Useful WordPress Plugins to Grow Your Email List

1. Getsitecontrol

Nice for each freshmen and seasoned professionals, Getsitecontrol is a complete popup, optin type, survey and name to motion plugin designed that will help you develop your e-mail checklist quick. With all the built-in options you may design the proper popup or type to your particular person wants (even a cookie discover).

Getsitecontrol presents simple to make use of widget templates so you may create optin varieties rapidly. Simply choose the template you’d like to make use of and tweak the colours, textual content, animations and even factor positions. Or you may design your personal type utilizing customized CSS. It’s also possible to import photographs from Instagram, add survey parts (checkboxes, radio buttons, score scales) or use the API so as to add superior performance to your varieties – like displaying customized messages to guests. Once you’re performed along with your widget merely insert it in your WordPress website by way of the plugin!

However what’s makes Getsitecontrol a standout device to develop you checklist is the truth that it’s built-in with 29 totally different advertising platforms. This consists of Google Analytics, Convertkit, Drip, Hubspot, MailCHimp, Sendinblue, VerticalResponse and extra. And for builders, there are additionally a few webhooks you need to use to see real-time knowledge to your Getsitecontrol widgets.


Step-by-step type builder
Customization choices
Template gallery with pre-made layouts
Exit intent monitoring to seize leads earlier than they go away
A/B cut up testing for as much as 5 variations
Actual time stats plus Google Analytics integration
Capability to share subscription varieties by way of direct hyperlink
Value: Plans begin at $9/mo


2. MailOptin

To develop your electronic mail record you’ll want to deal with lead technology – and MailOptin does simply that. This plugin features a highly effective kind builder that you should use to create quite a lot of optins to your website. Customise your optin kind design, textual content, fields, animations, and even outline the show guidelines (akin to an exit intent set off, or after a set period of time in your website). With choices for lightboxes, notification bars, in content material (earlier than/after or embedded inline) plus extra it’s simple to create an optin kind that’s proper to your viewers. And since there’s built-in analytics and help for A/B break up take a look at, you’ll be able to actually optimize your technique to develop your electronic mail record quicker.

However that’s not all – MailOptin presents integrations for almost each electronic mail service and CRM you’ll be able to consider. You possibly can simply hyperlink your optin kinds to MailChimp, Marketing campaign Monitor, aWeber, GetResponse, SendinBlue, MailPoet, and extra. MailOptin additionally works seamlessly with Google Analytics and widespread translation plugins, Polylang and Weglot. Whereas there’s a free MailOptin Lite model out there on, you do want the premium model to unlock the entire plugin’s superior options.


  • Optin types: lightbox, notification bar, sidebar widget, slide-in, earlier than/after, inline
  • Triggers: exit, time on website, pageviews, scroll, click on launch, machine focusing on
  • Conversion actions with the choices to redirect customers to a selected url
  • A/B break up testing for optins
  • Advert block detection
  • Sensible Honeypot spam safety
  • Integration with widespread electronic mail suppliers, CRMS, translation plugins and Google Analytics
  • E-newsletter administration (together with automation, scheduling and extra)

Worth: Beginning at $79/yr


3. Thrive Leads

Thrive Leads is the checklist constructing plugin created by the builders at Thrive Themes. This plugin packs a punch and comes with just about each sort of opt-in varieties you may consider: you may create popups, slide-in varieties, ribbon-style varieties that seem on the prime or backside of your display, 2-step opt-in hyperlinks or buttons, screen-filling varieties, the “Scroll Mat” kind which is analogous to SumoMe’s welcome mat, you may insert opt-in varieties on the backside of posts, in widget areas or anyplace in your content material.

The huge number of varieties and the included drag-and-drop editor offers means quite a lot of flexibility for creating and displaying opt-in varieties in your web site. Nonetheless, the principle options marketed by Thrive Leads all should do with conversion optimization. Superior A/B testing and detailed reporting are constructed into the plugin. One other spotlight is the truth that you may mechanically disguise opt-in varieties for guests who already subscribed to your checklist and you’ll even present alternate content material to current subscribers, as an alternative of the same old opt-in varieties.


  • Dozens of pre-designed templates + drag-and-drop template builder
  • Each opt-in kind sort you may consider
  • Backup and export perform on your subscriber checklist
  • A/B take a look at completely different opt-in varieties, completely different gives, completely different kind sorts and let the plugin select a winner mechanically
  • Show completely different content material to current subscribers
  • Exit intent, SmartExit, scroll triggers, click on triggers, timed triggers, and so on.
  • Many, many animation choices

Value: Beginning at $59/yr


4. Sumo

The Sumo by AppSumo is a handy plugin for showing simple popups, which won’t cost you a single dime. It comes a ton of great features that you will normally find in premium plugin such as OptinMonster or Ninja Popups.

This is perfect plugin for a beginner blogger or someone doesn’t want to spend any money, as it can be easily integrated with Mailchimp, a free autoresponder service (for up to 2000 subscribers). Though the emails are limited to 12,000 per month. Mailchimp has been in the market for so long and has a reputation for quality service.

Note: It does require for you to sign up for an account at the Sumo website.


  • Asynchronous loading that won’t affect page load speed
  • Smart Email popover timing (like Exit Monitor)
  • Set your own popover timing
  • Full HTML control of popover content
  • View email subscription statistics for all time

Price: Free


5. WP Email Capture

WP Electronic mail Seize is created by my good pal Rhys Wynne. The plugin an important answer for individuals who don’t need to use auto responder providers for accumulating emails. It provides a 2 discipline kind (Identify & Electronic mail) for capturing emails.

The large distinction with this plugin is that you just don’t must spend cash on third get together providers (Aweber or GetResponse), all the pieces is completed straight from the Settings web page inside WordPress. The free model has a restricted performance, which is likely to be helpful if you wish to test-drive the plugin earlier than purchasing.


  • Simply Export your listing to main autoresponder providers
  • Makes use of WordPress inside wp_mail operate for sending emails.
  • Double optin for verification
  • Create A number of lists on your website
  • Monitor the Guests to your website and the place your signal ups come from.
  • Help for customized publish sorts

Value: Free (with restricted options)


6. OptinMonster

OptinMonster is one other highly effective plugin that makes it very straightforward so as to add trendy popup types. It additionally permits you to add customized types under posts, sidebar widgets, pages, backside of the location, and slide-in kind. It might simply be described as All-in-one listing constructing plugin for WordPress, however this isn’t for everybody (at the least not for many who are simply beginning out), as it’s fairly costly in comparison with different plugins on this phase.

For instance – a lot of the popup plugins obtainable out there doesn’t price greater than $50, one such plugin is Ninja Popups, I’ve used it my very own web site for six months, and I by no means bumped into any bother. However worth just isn’t the one factor that units OptinMonster aside from different plugins, it additionally comes with an Exit-Intent expertise, which detects customer conduct and prompts them with a focused marketing campaign on the exact second they’re about to depart. I believe the principle cause why the plugin is so costly, is as a result of it comes with an exit intent expertise, one thing that beforehand you could possibly solely discover in Bounce Change.


  • Lovely Optin Type Designs
  • Simply take a look at completely different content material, headlines, layouts and types with A/B Testing module
  • Exit Intent Expertise
  • Analyze clicks, views and total conversion charges with our built-in analytics.

Worth: $199


7. Hello Bar

Hi there Bar helps you to create lovely notification bars which can be highlighted on the high of the display screen to your web site guests. You should utilize the bar to generate new leads both through a gross sales funnel or a customized optin type.

It generates customized code that may be added by a WordPress plugin, or should you don’t wish to use a plugin, you may manually insert the code in your theme. It’s at present restricted to Four main auto responder companies – Aweber, Mailchimp, Marketing campaign Monitor, and Fixed Contact.


  • Constructed-in Analytics
  • Properly Designed Optin Varieties
  • Self Generated WordPress plugin

Worth: Free as much as 10 clicks

There may be additionally a premium model for $4.95/month accessible with further options – SSL help, no branding, RSS & Twitter Feeds, and as much as 100 clicks.


8. OptimizePress

OptimizePress is my favourite WordPress plugin in the case of creating skilled wanting touchdown pages. It’s not only for creating touchdown pages and gross sales funnels; OptimizePress can be used for creating membership portals.

It has drag and drop editor that’s extraordinarily straightforward to make use of, however you too can create touchdown pages with out having to dive into all of the choices.

One huge benefit of OP – it comes with two choices, a plugin and a theme. You should use the plugin model if you wish to maintain your present weblog design.


  • Drag & Drop Editor
  • Shortcodes assist
  • Easy Autoresponder Integration
  • Simple to Comply with Tutorials & Coaching
  • Built-in web optimization Options
  • Over 30 Templates to Select From

Value: $197


9. Email Subscribers & Newsletters

Email Subscribers & Newsletters is a free email, newsletter and lead generation plugin. While not as customizable this is a great, easy option to send newsletters with WordPress (though we do recommend checking out this article on newsletter WordPress plugins for more options). With this plugins you can send article notifications, build a subscriber list and add single and double opt-in methods.

While not the most outwardly customizable, this plugin is a great option to get started if you don’t want to use a platform like MailChimp or MadMimi.


  • Keep your data on your server
  • Create unlimited forms, email templates and notifications
  • GDPR ready
  • Automatic welcome email
  • Easy to use HTML editor

Price: Free


10. Ninja Forms

Ninja Kinds Lite is strictly a kind builder, however it does embody its personal premium subscriber record integration within the type of MailChimp, an add-on that begins at $29.

When you’ve set up MailChimp with Ninja forms, this extension permits you to create kinds to your MailChimp account, utilizing the facility and suppleness offered by Ninja Kinds.

You want the add-on to arrange a subscriber record utilizing this plugin, however the options it offers are definitely worth the affordable price. Plus, Ninja Kinds’ personal performance lets you create eye-catching subscription kinds, by way of its highly effective drag-and-drop kind creator.


  • Customizable subscription kinds
  • Pre-built templates
  • Drag & drop kind builder
  • Group subscribers
  • A number of MailChimp subscriptions per kind
  • Choice to import/export your subscriber record

Worth: $29 (for the MailChimp add-on – Ninja Kinds itself is free)


11. Jetpack

Final on our checklist is Jetpack – developed by Automattic, the identical firm behind WordPress. Its Subscriptions module permits guests to enroll to e-mail updates proper out of your weblog. Your subscribers will likely be up to date when there are new weblog posts, and when new feedback are added to a publish they’re following.

There’s no approach to export your complete subscriber checklist utilizing Jetpack, however you may export the knowledge of those that signed up utilizing their e-mail addresses relatively than their WordPress account. Should you just like the prospect of your subscriptions being dealt with for you, Jetpack could possibly be very best. Plus, its ease of use and breadth of subscription choices alone make it a invaluable plugin, and there’s a premium model with much more options.


  • Fast setup (particularly should you’re already utilizing Jetpack in your website)
  • Simple “subscribe to website” & “Subscribe to feedback” choices
  • Subscription kind widget
  • Shortcode so as to add kind to posts and pages

Value: Free


10+ Useful WordPress Plugins to Grow Your Email List

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